Liquor




If you are trying to decide what kind of alcohol to serve, think of what the majority of attendees would drink. If they are mostly beer drinkers, then buy more beer. If they are more vodka or rum drinkers, then buy more bottles of that.

The most common types of alcohol bought for socials are:
  • Beer - both Light and Regular
  • Rum 
  • Vodka
  • Rye



TIP: You don't have to get the most expensive type of liquor.  People will buy drink tickets regardless of the type of vodka brand. For example, someone that is coming to your social to drink isn't going to buy more tickets just because you have Grey Goose at the bar.  However, people are a bit more picky with their beer, so you want to get a brand that you know the majority would drink, even if it costs a little more. Wait until a certain bottle goes on sale and buy it then, or when they have air miles promotions.




If you want other liquors or wine, that's up to you.  But if you decide to charge a more premium price, then you just are complicating everything.  For example, if you sell your beer at $3, Liquor at $2.50 and wine at $4, then you will need to buy 3 different rolls of drink tickets and it might slow down the bar when the bartenders constantly have to check that they are getting the right ticket for the right drink that they are serving.

TIP:  A good price to sell your liquor and beer is one price, and generally $2.50 is what is expected.  You cannot sell liquor less than $2.25 and if you sell for $3, you need to constantly be making change.

PRICE POINT:  Here's a good way of calculating your profit on each drink sold.  If a 26oz bottle of rum costs $24, then each drink would cost you $0.92 a shot ($24/26 shots).  If you charged $2.50, then you would profit $1.58 for each glass of rum you sell. If you charged $3 per drink, you'll be making an extra $0.50 but you'll probably sell more drinks at $2.50 and would make more overall.


TIP:  Have your bartenders pre-pour shots. This will help speed up the bar causing no line-ups. Also, the closer it gets to the end of the night, make sure your bartenders are not opening any new liquor bottles or cases of beer unless they need to.  The Liquor store will refund all unopened bottles of liquor and cases of beer.

Visit the Manitoba Liquor Commission website for information about quantity:
http://www.liquormartsonline.com/e/liv-party.shtml

And responsibilities of the permit holder:
http://www.mlcc.mb.ca/documents/MLCC_OP_07_ENG.pdf

TIP:  Follow all the rules that is set by MLCC.  They most likely will pay a visit to your social and will ask to speak to the Liquor Permit Holder.  The permit holder should not be intoxicated and is held responsible if alcohol is being sold to minors. The Liquor Commissionaire has the right to fine you or shut down your social if there is anything that is breaking policy. For example, if your social is over capacity; if you are selling liquor to minors; you have other liquor that you have snuck into the social that you are selling and is not on your liquor permit.